Lora Nikolaeva, also known as Gene, is the Founder and Non-Executive Director of TheGenuine Collective, a consultancy firm renowned for its expertise in guiding brands and enterprises toward sustainable growth and ethical practices.

Surrounded by an extensive network of domain and capabilities experts, Lora and team are proud to consult a range of forward-thinking brands and organisations across the globe in variety or areas and functions.

We help companies regain momentum when growth stalls, deals slow down, or transformations lose traction.

We embed into your team, stabilise execution, and deliver measurable results — fast.