Founded in 2014, by Lora Nikolaeva- Gene, TheGenuine Collective is an endeavour to create an innovative business model, forged by an independent group of professionals committed to revolutionising the fashion brands of tomorrow.

Challenging the centralised model of consultancies and advisory groups, we’ve started The Genuine Collective to confront the status quo of ‘business as usual’. We are here to provide fully tailored strategies for startup and established brands in the world of fashion. We are fully hands-on, with an innovative approach and creative vision for the enterprises of the 21st century challenged by the climate crisis, political and economic instability, and systems at the brink of collapse.

We are a certified Bcorporation.